Head of Marketing

We are looking for an experienced, emotionally mature and performance-oriented individual to become head of marketing at Nightwatch. The person will be accountable for lead generation and managing marketing activities in our company, from inbound marketing (blog & content marketing) to SEO; social marketing outreach to paid marketing.

If you are a creative person who enjoys freedom, new technologies, and solving problems; and if you are a positive-oriented thinker who does not fit the traditional internet company structure, this job might be the right fit for you. We are /not/ looking for someone who regularly switches companies, or who is only looking for a huge wage. Our mission is to develop a strong team that shares our values of personal growth, education, and doing exceptional work.

Collectively, we want to bring forward-thinking and innovative solutions to the world. We are a bootstrapped company that believes the future belongs to smaller companies that don’t subscribe to the 9-to-5 corporate way of doing things. We believe that the Silicon Valley era is over, and we are building a business that allows us to enjoy the freedom of working remotely where each of us has the autonomy and flexibility to have a high impact on the world with our work.

Requirements

• Well-developed leadership and management skills; at least 2 years experience with managing a marketing team and being accountable for hitting KPIs
• 5+ years experience with digital marketing
• Proficiency in understanding and experience with direct and inbound marketing
• Ability to identify and implement less conventional “growth hacking” processes
• Extraordinary communication skills; preferably native English speaker, or excellent fluent speaker
• Experience with SEO and paid advertising methods
• Experience with split testing tools, Google analytics, funnel optimization

What it is going to look like

• Leading and improving marketing strategies and activities, including inbound / content marketing, SEO, email marketing, outreach, paid advertising, social media marketing, and other related activities
• Working closely with a remote marketing team of 3+ people (specialized for particular areas such as outreach, social media, and content-oriented)
• Optimizing our user’s journey in the sales funnel
• Improving and fine-tuning brand message across all communication channels
• Setting, tracking and reporting performance and KPIs for all marketing activities
• Holding accountable for lead generation and other KPIs